New online dating service

You can round out your profile with up to nine total photos or ice-breaker questions provided by Facebook.Currently, there are 20 questions to choose from, like “What does the perfect day look like? Once your profile is set, Facebook will use a unique algorithm to match you with potential dates, based on factors like things you have in common and mutual friends.While many dating apps have relied on Facebook data for years—like to show you when a potential match has mutual friends—they’ve never been able to leverage everything.That dependence may also make them vulnerable as the social giant enters their territory, which is a weakness some companies appear to have been preparing for.“It’s all about opting-in and making sure that people are really intentional.”As part of that mentality, Facebook Dating doesn’t have a right-or-left swiping mechanism.To sort through potential matches, you'll need to tap “Not Interested.” Facebook Dating users won’t be able to start a conversation by simply saying “Hey.” Just like the dating app Hinge, users will instead need to respond directly to one of a potential date’s nine photos or questions, like “Was that taken in Morocco? ”Facebook Dating messages will live in their own inbox separate from Facebook Messenger, and you won’t be able to send links, photos, or payments for security reasons.If you want to start swapping photos or news articles with a potential match, you’ll need to give them your phone number or switch to another messaging service.But Facebook Dating will be able to hook into other features on the platform.

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As Facebook announced in May, users will create separate profiles just for the Dating service.

And while Dating works only on mobile right now, it doesn’t require downloading an additional application to your phone.

But in the US at least, younger—and more likely to be single—people say they’re using the social network less.

For now, users aged 18 and older in Colombia will be able to create dating profiles and, once those reach a critical mass, find some matches.

WIRED got to preview an early version of the service, and it looks promising—especially for users looking for meaningful long-term relationships rather than hookups.

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