Accomodating the elderly term paper
However, when this same behavior was attributed to pressures in the situation forcing the other to converge, positive feelings were not so strongly evoked." The process of intergroup distinctiveness, as theorized by Tajfel argues, "...
when members of different groups are in contact, they compare themselves on dimensions that are important to them, such as personal attributes, abilities, material possessions and so forth." Because speech style and language is an important factor in defining social groups, divergence in speech style or language is often used to maintain intergroup distinctiveness and differentiate from the out-group, especially when group membership is a salient issue or the individual's identity and group membership is being threatened.
The communication accommodation theory has broadened this theory to include not only speech but also the "non-verbal and discursive dimensions of social interaction".
Like speech accommodation theory, communication accommodation theory continues to draw from social psychology, particularly from four main socio-psychology theories: similarity-attraction, social exchange, causal attribution and intergroup distinctiveness.
This theory concerns "(1) the behavioral changes that people make to attune their communication to their partner, and (2) the extent to which people perceive their partner as appropriately attuning to them." "Communication accommodation theorists focus on the patterns of convergence and divergence of communication behaviors, particularly as they relate to people’s goals for social approval, communication efficiency, and identity".
Particularly, it focused on the cognitive and affective processes underlying individuals' convergence and divergence through speech.
In this experiment, when individuals believed that the person from the different group used language convergence to reduce cultural barriers, they evaluated it more positively than when they attributed it to the pressures of the situation.
"When French Canadian listeners attributed an English Canadian's convergence to French as due to his desire to break down cultural barriers, the shift was viewed favorably.
The more similarities that they share with each other, the more likely for them to accommodate.
Many of the principles and concepts from social identity theory are also applicable to communication accommodation theory.
Under the influence of social psychology, especially social identity theory, communication accommodation theory are guided by mainly four assumptions.
The first assumption indicates that people bring their past experience to conversations.
Therefore, communication is influenced by situational conditions and initial reactions but also the "social-historical context in which the interaction is embedded".